New to Paid Ads? Here’s what you should know.

What to Expect When You Start Meta Ads for Your Small Business

If you're considering running Facebook and Instagram ads for your small business, you're in the right place! Meta Ads (what we call the advertising platform for Facebook and Instagram) can be a powerful tool to grow your audience, build brand awareness, and drive real revenue. But like any strategy, it helps to know what to expect from the start.

1. You Don’t Need a Huge Budget

One of the most common misconceptions is that you need thousands of dollars to see results. Not true! Many small businesses can start seeing traction with just $5 to $20 a day when the strategy is dialed in. It’s all about smart targeting and strong messaging.

2. It’s Not an Overnight Fix

Ads are an investment—and just like any investment, you may not see instant results. You’ll likely go through a short testing phase to identify what messaging and visuals work best with your audience. Once we find the sweet spot, that’s when things take off.

3. Strategy Matters More Than Spend

Throwing money at Meta Ads without a clear plan is like tossing flyers into the wind. That’s why we focus on strategy: knowing your audience, creating offers they care about, and delivering messages that inspire action.

4. Metrics You’ll Actually Understand

I help you make sense of what the numbers are telling us. Instead of feeling overwhelmed by impressions and click-through rates, you’ll get a clear picture of how your ads are performing and what’s improving.

Ready to grow your business with Meta Ads? Let’s talk about how we can make your first campaign a success!